Brochure Printing

As one of the most popular advertising mediums, brochures offer the most convenient opportunity to dazzle customers with invigorating design and powerful sales copy. Top those elements off with professional brochure printing services and effective distribution, and you have masterful marketing materials sure to drive your response rate through the roof.

Even though brochure printing is one of the last steps in brochure development, you should know how your brochure will be printed before you begin the design process. Knowing things such as your brochure colours, size, fold styles and other elements before you create your brochure goes a long way toward ensuring that the finished product will be everything you hope it to be.

Colour or Black & White - Brochure Printing What looks great on your computer screen won't necessarily look as good on paper, especially if you're printing a highly professional full-color brochure. Invest in a good printed colour swatch chart to see what specific CMYK or PANTONE values will look like on paper. Alternatively ask your preferred printer if they have a swatch the can provide you free of charge. Another good way to make sure your colors match is to have your graphic design program and computer screen calibrated. There are many resources for doing this online, and in many cases your printer can offer advice on what computer settings will produce the best results from their equipment.

Brochure Types & Finish - Brochure Printing For brochures to have a professional appeal, they must be printed on professional brochure paper. Professional paper feels good in your prospects' hands, and helps them feel comfortable dealing with your company. If you're not familiar with professional printing paper, you can ask your printer for samples and advice. In simple terms, cover stock is thicker than text stock, and good brochure paper selections include 100-pound gloss text, 70-pound matte text, 80-pound matte cover and 100-pound gloss cover. Knowing how your brochure will be folded before you design it is essential to ensure it has the proper flow. After all, you wouldn't want your prospects to open up the first panel and see what is supposed to be the back panel! Most brochures have a letter fold, but you can infuse some truly dynamic brochure design elements by using a half-fold or a z-fold. Follow this guide for a simple path from design to brochure printing.